LØSER was started by a group of four graphic design students during their senior year of high school after the Corona Virus pandemic hit the United states.
We looked around and realized how much we had lost since the Covid-19 breakout. One day one of them researched what it means to be a "loser", the definition that resonated with us is "a person or thing that is put at a disadvantaged by a particular situation or course of action".
Our mission is removing the negative notation from the word. All the while showing off what everyone else society is most afraid of being. Once you are at the bottom there is only up, and acknowledging that is the first step.